Food Truck Design

Lindy Freeze Rebrand

For many businesses food trucks are a way to cultivate business and increase sales. With so many summer festivals near Lindy Freeze, like the Strawberry Festival and Mosey Down Main Street, a food truck seemed like an optimal way to better serve their customers rather than opening a second seasonal location.

The Lindy Freeze Food Truck was a brand redesign as well as a food truck design for a local Linden business. The driving intention for this student work was the food truck, but with outdated branding of Lindy Freeze I was given the opportunity to rebrand as well. By using elements of the existing brand identity, I created a new logo design that exemplifies their products while modernizing their style to match their younger consumers.